Brain drain and demographic transformation, altered life concepts and increasing employer transparency: These new facts of the job market make it increasingly important for employers to use an employer value proposition (EVP) to carve a clear position and to enhance the visibility of their benefits in the eyes of potential talents.

Here, we analyze the critical target groups and the relevant characteristics of the company. We take the strengths to fashion an employer brand that is authentic and relevant for the target group and that is suitably distinct from the competition, that conveys identity to the employees, and that hence is transported consistently to the inside and outside worlds.

We perceive employer branding as a strategic issue that we achieve based on our comprehensive and sustained consulting methodologies. Our goal: To use this effective HR marketing instrument to elevate you into a leading position in competition on the job market.

Our services

• We analyze your critical target group, communicate as equals with all stakeholders, and consider their perspectives
• We blend HR with marketing to create interfaces
• We focus our attention not only on communication, but on the company as a whole, hence ensuring that employer branding takes effect internally, is rendered practical, and becomes a living part of the corporate culture
• On request, we can accompany your projects from the analysis and concept phases of an employer value proposition (EVP) right through to implementation; alternatively, we can also control your creative agency
• We provide hands-on help to ensure you execute your employer branding strategy – whether through media planning, an image film, or on social media
• We position companies on the job market as employer brands in the same way we would on a product market, therefore elevating staff identification and creating brand ambassadors
• Benefit from our experience with complex issues and industries, whether it is an issue of location, products and activities that require explanation, or industries that are viewed with a certain prejudice
• We also believe that complex topics such as corporate culture, values, career models, the correlation between competence management and employer branding, compensation & benefits, work conditions or the future of labor are important levers that we can use to make you into an ideal employer in the eyes of your target group