Whenever employees need alignment with a company's new and ambitious, global strategy, when an organization is looking for a common foundation after a merger or acquisition, when leadership guidelines and values are not embodied convincingly through the company, or when an employer is not sufficiently well known: In all of these cases HR is called upon to act as a strategic partner in contributing to the execution of the company strategy.
A uniform mission statement provides orientation for executives, employees, social partners, shareholders, customers, and other important stakeholders.
It defines what the company stands for, i.e. what it is striving to achieve, and what is indeed feasible.
Values and principles create the foundation for cooperation, and define how executives and employees are expected to behave.
In this way they foster stronger identification with the company, while building trust, teamwork, and empowerment.
We support companies during this process by:
- Analyzing the company's corporate culture, including its leadership principles, values, and code of conduct
- Developing and implementing corporate charts & values, also leadership principles, hence seeking to define an independent corporate identity and a 'we culture'
- Moderating workshops with executives and employees, and by accompanying change processes
- Developing and implementing an HR vision & mission, values & principles inferred from the corporate chart & values
- Developing and executing a code of conduct, and by introducing measures in the field of social responsibility, diversity and sustainability
- Inferring values and leadership principles in modern HR instruments, which are then introduced comprehensively across all international locations